The Inaugural Ad POP Award Winners

 In Ad POP Awards

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The National Gay Media Association has announced the winners of the inaugural Ad POP awards. The Ad POPs (Pride in Online and Print) reward the best representations of LGBT individuals in online and print advertising in regional LGBT media.

Ad POP is a production of the National Gay Media Association, a group of the nation’s leading LGBT newspaper publishers, located in New York (Gay City News), Washington, D.C. (Washington Blade), Boston (Bay Windows), Philadelphia (Philadelphia Gay News), Detroit (Between the Lines), Chicago (Windy City Times), Dallas (Dallas Voice), Los Angeles (The Pride), San Francisco (Bay Area Reporter), Atlanta (Georgia Voice), Ft. Lauderdale (SFGN) and Orlando (Watermark).

Winners were selected from both the national and regional levels.

Here are the winners from Ad POP’s national contest, for ads placed in 2015.

AUTOMOTIVE

Mercedes 2015
Company: Mercedes. Creative: The Mixx. Placement: Merkley and Partners.

FINANCIAL
wells fargo
wells fargo 2
Company: Wells Fargo.  Creative: Wells Fargo In-House. Placement: Wells Fargo In House.
pnc
Company: PNC Bank. Creative: Deutsch Inc. Placement: MetroSN.
regions
Company: Regions Bank. Creative: Luckie & Company. Placement: Harmelin Media.
NON-PROFIT
harlem united
Organization: Harlem United. Creative: Better World Advertising.  Placement: Better World Advertising.
dc office
Organization: DC Office of Human Rights. Placement: Better World Advertising.
cdc testing makes us stronger 1 cdc testing makes us stronger 2 cdc testing makes us stronger 3
Organization: CDC. Ad: “Testing Makes Us Stronger”. Placement: FHI360.
cdc talk 1 cdc talk 2 cdc talk 3
Organization: CDC. Ad: “Start Talking”. Placement: FHI360.
cdc smoke 1 cdc smoke 2 cdc smoke 3
Organization: CDC. Ad: “Tips From Former Smokers”. Creative: Arnold Worldwide Placement: Plowshare Group.
PHARMACEUTICAL- BRANDED
striblid
Company: Gilead. Product: Stribild. Creative: Palio + Ignite. Placement: Wilson Media.
fulyzaq
Company: Salix  Product: Fulyzaq. Creative: Link9. Placement: Compas.
PHARMACEUTICAL- UNBRANDED
gilead answers
Company: Gilead. Ad: “Answers”. Creative: Digitas. Placement: Wilson Media.
SPIRITS
absolut
Company: Pernod Ricard USA. Product: Absolut. Creative: Sid Lee. Placement: 360i.
TRAVEL
alaska airlines
Company: Alaska Airlines.  Creative: Mekanism. Placement: Hawthorn Marketing + Media.
hyatt
Company: Hyatt. Creative: BBDO. Placement: PHD.
loews
Company: Loews Hotel. Creative: Catch New York.  Placement: Catch New York.
key west 1 key west 2
Company: Key West Tourism. Creative: Tinsley Advertising. Placement: Tinsley Advertising.
palm springs
Company: Palm Springs Tourism. Placement: JNS Advertising.
In addition, Ad POP seeks to reward companies who have reached out and included the LGBT community in ads, some of whom have done so for the very first time. A few honorable mentions below.
HONORABLE MENTIONS
Company: Allstate. Creative: Leo Burnett. Placement: Tapestry.
delta gay ad
Company: Delta Airlines. Creative: Wieden+Kennedy. Placement: PHD.

Company: Nordstrom. Placement: Mindshare.

Organization: Hillary Clinton.
REGIONAL AWARDEES
georgia voice
Atlanta Winner presented by Georgia Voice: Prima Printing.
JJ Bodner 2 Bay windowsJJ Bodner Insurance - Bay Windows
Boston Winner presented by Bay Windows: J.J Bodner Insurance.
watermark
Central Florida Winner presented by Watermark: Artegon Marketplace.
windy city times
Chicago Winner presented by Windy City Times: Joffrey Ballet (design by Chirp Design, Inc.)
dallas voice ad
Dallas Winners presented by Dallas Voice: Dallas Convention and Visitors Bureau (design by Tracy Locke).
btl
Detroit Winner presented by Between The Lines: B. Ella Bridal.
ko'an pride la
Los Angeles Winner presented by The Pride L.A: Ko’an.
gay city news
New York Winner presented by Gay City News: MetroPlus (design by MSA Marketing).
pgn
Philadelphia Winners presented by Philadelphia Gay News: Steven Singer Jewelers.
BAR
San Francisco Winner presented by Bay Area Reporter: Rainbow Grocery (design by Goodman Marketing Partners).
sfgn
South Florida Winner presented by South Florida Gay News: JM Lexus of Fort Lauderdale (design by Pinnacle Ad Group).
washington blade
Washington, D.C. Winner presented by Washington Blade: Gay Men’s Chorus of Washington DC (design by Craig Cipollini, Gay Men’s Chorus Washington, D.C.).
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