The Inaugural Ad POP Award Winners

 In Ad POP Awards


The National Gay Media Association has announced the winners of the inaugural Ad POP awards. The Ad POPs (Pride in Online and Print) reward the best representations of LGBT individuals in online and print advertising in regional LGBT media.

Ad POP is a production of the National Gay Media Association, a group of the nation’s leading LGBT newspaper publishers, located in New York (Gay City News), Washington, D.C. (Washington Blade), Boston (Bay Windows), Philadelphia (Philadelphia Gay News), Detroit (Between the Lines), Chicago (Windy City Times), Dallas (Dallas Voice), Los Angeles (The Pride), San Francisco (Bay Area Reporter), Atlanta (Georgia Voice), Ft. Lauderdale (SFGN) and Orlando (Watermark).

Winners were selected from both the national and regional levels.

Here are the winners from Ad POP’s national contest, for ads placed in 2015.


Mercedes 2015
Company: Mercedes. Creative: The Mixx. Placement: Merkley and Partners.

wells fargo
wells fargo 2
Company: Wells Fargo.  Creative: Wells Fargo In-House. Placement: Wells Fargo In House.
Company: PNC Bank. Creative: Deutsch Inc. Placement: MetroSN.
Company: Regions Bank. Creative: Luckie & Company. Placement: Harmelin Media.
harlem united
Organization: Harlem United. Creative: Better World Advertising.  Placement: Better World Advertising.
dc office
Organization: DC Office of Human Rights. Placement: Better World Advertising.
cdc testing makes us stronger 1 cdc testing makes us stronger 2 cdc testing makes us stronger 3
Organization: CDC. Ad: “Testing Makes Us Stronger”. Placement: FHI360.
cdc talk 1 cdc talk 2 cdc talk 3
Organization: CDC. Ad: “Start Talking”. Placement: FHI360.
cdc smoke 1 cdc smoke 2 cdc smoke 3
Organization: CDC. Ad: “Tips From Former Smokers”. Creative: Arnold Worldwide Placement: Plowshare Group.
Company: Gilead. Product: Stribild. Creative: Palio + Ignite. Placement: Wilson Media.
Company: Salix  Product: Fulyzaq. Creative: Link9. Placement: Compas.
gilead answers
Company: Gilead. Ad: “Answers”. Creative: Digitas. Placement: Wilson Media.
Company: Pernod Ricard USA. Product: Absolut. Creative: Sid Lee. Placement: 360i.
alaska airlines
Company: Alaska Airlines.  Creative: Mekanism. Placement: Hawthorn Marketing + Media.
Company: Hyatt. Creative: BBDO. Placement: PHD.
Company: Loews Hotel. Creative: Catch New York.  Placement: Catch New York.
key west 1 key west 2
Company: Key West Tourism. Creative: Tinsley Advertising. Placement: Tinsley Advertising.
palm springs
Company: Palm Springs Tourism. Placement: JNS Advertising.
In addition, Ad POP seeks to reward companies who have reached out and included the LGBT community in ads, some of whom have done so for the very first time. A few honorable mentions below.
Company: Allstate. Creative: Leo Burnett. Placement: Tapestry.
delta gay ad
Company: Delta Airlines. Creative: Wieden+Kennedy. Placement: PHD.

Company: Nordstrom. Placement: Mindshare.

Organization: Hillary Clinton.
georgia voice
Atlanta Winner presented by Georgia Voice: Prima Printing.
JJ Bodner 2 Bay windowsJJ Bodner Insurance - Bay Windows
Boston Winner presented by Bay Windows: J.J Bodner Insurance.
Central Florida Winner presented by Watermark: Artegon Marketplace.
windy city times
Chicago Winner presented by Windy City Times: Joffrey Ballet (design by Chirp Design, Inc.)
dallas voice ad
Dallas Winners presented by Dallas Voice: Dallas Convention and Visitors Bureau (design by Tracy Locke).
Detroit Winner presented by Between The Lines: B. Ella Bridal.
ko'an pride la
Los Angeles Winner presented by The Pride L.A: Ko’an.
gay city news
New York Winner presented by Gay City News: MetroPlus (design by MSA Marketing).
Philadelphia Winners presented by Philadelphia Gay News: Steven Singer Jewelers.
San Francisco Winner presented by Bay Area Reporter: Rainbow Grocery (design by Goodman Marketing Partners).
South Florida Winner presented by South Florida Gay News: JM Lexus of Fort Lauderdale (design by Pinnacle Ad Group).
washington blade
Washington, D.C. Winner presented by Washington Blade: Gay Men’s Chorus of Washington DC (design by Craig Cipollini, Gay Men’s Chorus Washington, D.C.).
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