National LGBT Media Association Announces 2017 Ad POP Awards

National LGBT Media Association Announces 2017 Ad POP Awards

The National LGBT Media Association has announced its second annual Ad POP award winners, including many top corporate brand names.

Formerly known as the National Gay Media Association, the National LGBT Media Association brings together the top regional newspapers serving the U.S. lesbian, gay, bisexual and transgender (LGBT) communities. Its recent name change, rebranding and updated website reflects renewed focus on inclusion for all of the parts of the LGBT community, and is in line with recent surveys on language choices by the community.

The Ad POPs (Pride in Online and Print) reward the best representations of LGBT advertising in online and print campaigns. LGBT media differs from other minority media by being most successful when it is local. All national ads placed in local LGBT media are automatically entered into the Ad POP awards. The Ad Pops recognize clients, creative and placement agencies, and winners are selected based on their image and messaging.

NGMA represents legacy brand names and new top performing papers: Bay Area Reporter (San Francisco), Bay Windows (Boston), Between the Lines (Detroit), Dallas Voice, Gay City News (New York City), Los Angeles Blade, Philadelphia Gay News, South Florida Gay News, Georgia Voice, Washington Blade, Watermark (Central Florida) and Windy City Times (Chicago).

Rivendell Media, the oldest and most experienced expert in LGBT media, helped coordinate national entries across local LGBT media. “NGMA represents a collective of top publishers in top U.S. markets and is a terrific vehicle for national advertisers to reach the LGBT marketplace,” said Todd Evans, president of Rivendell, which also represents more than 150 other LGBT media companies to advertisers.

“Gay media is local media,” said Evans. “It provides the best on-the-ground information to serve the diverse LGBT community.”